| 1: What is the purpose of formative research? |
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| 2: Why are the principles for strategic health communication listed in the order in which they are? |
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| 3: Which do you think is the most difficult of the SMART objectives to achieve? |
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| 4: When are qualitative methods preferred to quantitative methods? What are mixed methods? |
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| 5: What is meant by a behavioral lever? |
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| 6: What are the theory-informed methods that underlie entertainment education? |
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| 7: Describe three strategies for targeting. |
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| 8: What does it mean to "start with the early adopters"? |
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| 9: How would you use a positive deviance approach to distinguish the doers from the non-doers for a behavior? |
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| 10: What sorts of information would you be able to include in a tailored message page? |
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| 11: What are the pros and cons of interpersonal communication strategies? |
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| 12: What is the difference between a setting and a channel? |
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| 13: Why do market researchers love central intercept studies? |
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| 14: Develop a role-play on a health topic, and map it into the BEHAVE framework. |
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